Guide to Develop a Top-Notch Brand Protection Strategy
Learn how to protect your brand from counterfeiters with a comprehensive strategy. This guide covers practical steps to protect your brand.
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Full-cycle
brand protection
solution.
We cover everything from identifying and removing high-volume of online infringements to conducting global investigations and test purchases worldwide.
Without allocating any resources from your side.
What We Offer
We protect your sales revenue, brand value, and intellectual property through the automated elimination of online fakes and IP infringements.
Detecting IP Infringements Everywhere
Uncovering every single violation across thousands of online platforms worldwide, even before they reach consumers.
Smart Crawler
collects and transforms data into actionable intelligence
Image Recognition
identifies logos, similar products, colour patterns and shapes
VPN & Proxy Network
simulates real customers from various countries
Risk Assessment by AI
analyzes data and measures risk to reveal infringements
Prioritization Algorithm
keeps focus on the most harmful infringements first
Continuous Monitoring
to detect and remove fakes before they will be sold
Blocking Offenders Without Mercy
Our strategy for termination is tailored to each specific case, considering the source, type of violation, and platform’s cooperation level.
Our enforcement actions:
Warning letters
Take down website
Remove listings
Delete apps
Ban sellers
Cut off payment options
Remove web pages
Exclude from search engines
Delete paid ads
Cease and desist letters
DMCA removals
Collaborate with law agencies
and more!
If necessary, we can also involve investigators or conduct test purchases to gather evidence and take appropriate action successfully and efficiently.
Truly Global Coverage
Eliminating IP infringements from all online platforms globally.
Conducting investigations and test purchases in over 60 countries.
By leveraging our network of partners and representatives, we can support your investigative needs across borders and jurisdictions.
60+
Countries
All Types of Platforms
Partner Network
Reports That Deserve Your Attention
Easy-to-use and comprehensive tracking system: from detecting and enforcing online infringements to local investigations and test purchases.
Infringements Database
We store more than 25 fields of data about every infringement
Custom Made Dashboard
We add metrics and KPIs that are important to you
Monthly Summaries
Key numbers, insights and takeaways delivered to your inbox
One-Stop Brand Protection Solution
A comprehensive approach to protecting your brand, covering all aspects from identifying and taking down online infringements, to conducting investigations and test purchases.
No Need to Allocate Resources
Lightning-fast Results
Trusted by Top Brands
Global Coverage
24/7 Software Monitoring
Dedicated Team
End-To-End Solution
10k+
Enforcements per Month
<28h
Avg. Takedown Time
98%
Removal Success Ratio
70+
Countries Covered
Real-time Protection
Data Intelligence
Global Partnerships
See Our Solution in Action!
Chat with an IP protection expert.
Schedule a call with us and we'll work with you to understand your specific needs and create a tailored solution for you.
How IP Infringements Harm Your Business?
The consequences of intellectual property infringement have devastating effects on business:
Is your brand affected by product piracy?
Frequently Asked Questions
Find answers to the most common questions about brand protection. Gain a better understanding of the topic and find out if it is relevant to your business.
1. What is brand protection and why it’s important?
Brand protection is a measure aimed at protecting a brand's IP rights from various infringements such as counterfeiting, parallel import (gray trade), trademark, copyright and other types of infringements that negatively impact your business revenue or reputation.
It involves various strategies and tactics, such as monitoring and detecting infringements on different online platforms, performing investigations, and conducting test purchases to prevent third parties from exploiting your brand's intellectual property rights.
Brand protection is critical to protecting profits, reputation, and brand value.
2. How do IP infringements affect your business?
Intellectual property infringements have a significant impact on a business.
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Loss of revenue: When someone uses your intellectual property without permission, it results in lost sales and revenue. For example, if a competitor produces and sells a counterfeit version of your product, customers may buy a fake product instead of the genuine one, resulting in lost sales and revenue.
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Reputational damage: Intellectual property infringement damages your brand's reputation because fakes are always poor quality and may cause harm to consumers. It results in a loss of consumer trust and loyalty and can lead to negative publicity.
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Legal costs: Legal action against an infringer can be costly and time-consuming. Expenses such as legal fees, court costs, human resources, expert advice, software, and others can quickly consume a significant portion of your budget.
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Time and resources: Fighting IP infringement distracts your attention from other important aspects of your business. The process of investigating and prosecuting infringers is time-consuming and resource intensive.
In general, IP infringements significantly negatively impact a business, including loss of revenue, reputational damage, legal costs, undermining of partner confidence, and diversion of time and resources.
Therefore, businesses must take proactive measures to protect their intellectual property and respond quickly to any violations.
3. Is IP infringements a significant threat?
Yes, infringement of intellectual property rights is a significant problem for businesses.
Key findings on the effects of IP infringements:
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The number of counterfeits is growing and exceeds USD 3 trillion (3% of total world trade)
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Every 4th product sold is a counterfeit
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9 out of 10 are counterfeits sold online
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81% of buyers do not know that they are buying counterfeits
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Losses from counterfeiting amounted to $53 billion in 2020
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Every year, the number of counterfeits sold has grown by about 20% over the past five years.
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Content owners lose $100 billion (US) annually due to the digital piracy
The growth of e-commerce and the increased availability of counterfeit goods online have made it easier for infringers to damage companies' reputations and profitability.
All companies should take proactive measures to protect their intellectual property and brand.
4. Which companies are at risk of IP infringements?
It affects a wide range of companies, especially those selling physical goods or content online.
According to our research, the most affected industries by counterfeiting are:
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Luxury goods and Jewelry
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Fashion and Apparel
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Sporting goods
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Consumer electronics
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Cosmetics
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Toys
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Pharmaceuticals
The most affected industries by digital piracy:
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Film and television companies
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Music Production
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Book publishers and authors
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Software and video game developers
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Educational companies
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Online content creators, including bloggers, podcasters, and YouTubers
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Photographers and graphic designers
These industries are commonly targeted by piracy due to high product value and brand recognition.
However, any company with a valuable product or intellectual property can be affected by piracy, regardless of its size or industry.
5. What are the most common IP infringements companies are affected by?
The most common types of violations are:
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Counterfeiting
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Infringement of trademark rights
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Infringement of patent rights
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Patent infringement
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Infringement of registered design
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Copyright infringement
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Parallel import or Grey Trade
These violations can significantly damage a company's brand and financial success.
6. How much money do companies lose due to IP infringements?
Brand counterfeiting and misuse cost companies billions of dollars in losses every year.
The exact amount is difficult to determine due to these activities' illegal and underground nature. Still, the International Trademark Association (INTA) estimates it is in the hundreds of billions of dollars worldwide yearly.
We know of cases where companies have lost 50% of their annual profits due to counterfeiting.
This includes losses in revenue, profits, market share, enforcement, and legal costs.
7. How to determine if my company is affected by piracy?
The best and easiest way for you to do this is to contact us. We will perform a software scan to check if you are affected and assess the extent of the problem.
It's completely free of charge.
Simply book a demo session with one of our brand protection experts.
8. How does brand protection work?
Brand protection involves the use of advanced technologies and expertise to monitor and detect unauthorized use of your IP rights. The service provider will then take action to remove the infringements and prevent future violations, including sending warning letters, removing listings, and banning sellers.
Here are the main phases of the brand protection process:
-
Monitoring:
We continuously monitor various channels, including the Internet, marketplaces, and social media, to detect and identify intellectual property infringements. -
Investigations and test purchases:
We conduct investigations and test assets to verify suspicious sellers, collect evidence, identify key infringers, and help you build legal cases. -
Enforcement:
Taking action against infringers, such as sending warning letters, taking down certain web pages, blocking payment methods, and cooperating with law enforcement agencies. -
Customer support:
Providing support to customer service and clients affected by intellectual property infringement, such as helping to identify counterfeit products and reporting incidents to the appropriate authorities. -
Training and education:
Providing training and education to companies and their employees to raise awareness of the importance of IP protection and how to prevent infringement. -
Reporting:
Update the client database and dashboards, and send monthly reports and analytical materials. It allows you to easily track the progress and ROI of your brand protection activities.
Let us recover your lost revenue, safeguard your reputation and reduce your overall exposure to IP infringements.
Schedule a demo with us - we’ll show you how everything works and answer your questions.
9. What kind of services do you offer?
We offer a comprehensive range of services that allows you to cover all your brand protection needs with just the only vendor. We are your One-Stop-Shop Brand Protection Solution.
Our services:
Our scope of protection covers sales revenue, brand value, and intellectual property through the automated elimination of online counterfeit listings and IP infringements.
10. What kind of platforms and countries do you cover?
We can literally cover the entire Internet worldwide.
Here are the platform types we monitor and enforce on:
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Marketplaces: like Amazon, eBay, Alibaba, etc., where counterfeit goods are often sold.
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Social media: Facebook, Twitter, Instagram, and other platforms where counterfeiters can advertise and sell fake products.
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Online advertising networks: including Google AdWords and other advertising networks, where counterfeiters can advertise counterfeit products.
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Domains: counterfeiters can register domain names that look like a company's trademarks.
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Search engines: such as Google and Bing, where counterfeiters can try to get their websites ranked higher than the legitimate brand's site.
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Paid search: including paid search ads on search engines and other advertising networks where counterfeiters can advertise counterfeit products.
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Mobile applications: app stores and standalone applications where counterfeiters can sell counterfeit products or offer unlicensed digital content.
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Video platforms: such as YouTube and Vimeo, where counterfeiters can upload videos promoting counterfeit products.
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Individual websites: designed to sell counterfeit products or distribute pirated content.
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E-commerce platforms: such as Shopify, Magento, and WooCommerce, where counterfeiters can create online stores to sell counterfeit goods.
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File-sharing platforms: such as BitTorrent and MegaUpload, where counterfeiters can distribute pirated software, movies, and other digital content.
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Cyberlockers: like RapidShare and Dropbox, where counterfeiters can store and distribute pirated content.
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Messengers: such as WhatsApp and Telegram, where counterfeiters can communicate and sell counterfeit products.
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The dark web: the hidden part of the Internet where illegal activities, such as selling counterfeit goods and stolen data, take place.
By monitoring these platforms, we can quickly identify and address intellectual property violations, helping to protect your brand's reputation and value.
We also conduct Test Purchases and Investigations globally.
11. What should I expect from brand protection activities?
You can expect the following results:
-
Recovery of lost revenues:
By monitoring and preventing intellectual property infringements, brand protection measures reduce the impact of counterfeiting and brand abuse on your company's revenue and profits. -
Protect your reputation:
Protecting your intellectual property increases your brand value and improves your overall brand equity. -
Increase customer confidence:
Protecting your brand builds customer trust and demonstrate your commitment to providing high-quality products and services. -
Better online visibility:
By removing counterfeit products and intellectual property infringements from online platforms, you improve your company's online visibility and ensure that customers can easily find your legitimate products and services. -
Reduce your overall exposure to intellectual property infringements:
By taking action against intellectual property infringers, you strengthen your brand defenses and reduce the risk of future violations.
Overall, brand protection activities can help you protect your company's brand, reputation, and revenues and increase your company's overall competitiveness and growth potential.
12. What are the brand protection's deliverables/reports?
We will provide you with the following:
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Access to a database with all details and evidence of all identified IPR violations and offenders.
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An anti-piracy dashboard with high-level KPIs, ROI calculations, detailed reports on detected infringements, enforcement actions, brand monitoring reports, and other vital data.
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Investigations dashboard with all investigations and test purchases, including evidence, reports, and photo and video evidence.
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Monthly reports delivered to your inbox - regular updates on current monitoring trends, best practices, insights, and recommendations to improve brand protection strategies, including best practices for monitoring online platforms, reducing the risk of IPR infringement, and strengthening legal protection.
These findings and reports will help you understand the impact of brand protection measures, track anti-piracy efforts, and make informed decisions further.
13. Can you provide case studies or examples of your previous experience?
Yes, we have a successful track record of protecting our clients' online brands.
We will be happy to provide you with specific cases and examples of our work to protect our client's brands.
To show you a relevant case (in your industry), please request a call with one of our experts, and we will share it with you.
14. What is the cost of brand protection services?
The cost of our brand protection services will depend on your specific needs (e.g., platforms and regions to be covered, the scope of the issue, your product catalog size, etc.) and requirements.
Please get in touch with us to arrange a consultation and receive a customized quote for your brand protection needs.
15. What do I need to start using your brand protection solution?
To start using our anti-piracy services, you must provide information about your brand and the products you sell, relevant documentation (such as trademarks, patents, or copyrights), and sign an agreement and power of attorney with us.
Our team will then use this information to monitor, conduct investigations/test purchases, and enforce intellectual property rights on your behalf.
Schedule a demo with us and will send you templates and examples of the required documents.
16. What makes your brand protection services unique?
We cover everything from detecting and enforcing high-volume online infringements to conducting global investigations and test purchases worldwide.
-
No need to allocate your resources
-
Monitoring software with artificial intelligence
-
Image recognition
-
Truly global coverage
-
Investigations around the world
-
Test purchases with ultra-fast verification
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Customized dashboards and comprehensive reports
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Dedicated team and personal Brand Protection manager
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Flexible contract terms
We are your complete brand protection solution.
Let's talk!
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